For over 40 years, it has been the goal of Highland Laboratories to bring high-quality formulations to market. That goal has not changed, but our packaging has!
Making Wellness Simple Again
We recognize that a simple, proactive approach to wellness is key to your customers. We know because we asked them.
We sought feedback from your customers about our products and their expectations of the vitamin market in general. People desperately want to manage their own wellness, but continue to feel that wellness products have become too complicated. We agree!
Our New Look
Our new look was unanimously chosen for its appeal to the current marketplace consumer. Our Simple Proactive Wellness approach gave them exactly what they were looking for: uncluttered labels, with easily understood condition-specific language identifiable to the seasoned supplement shopper and new customers alike.
The new packaging will be introduced on April 1st with a new nationwide broker group. We will be converting our entire portfolio over the coming 6 - 12 months based on inventory and sell-through rates. There will not be a 'hard stop' on the orange packaging. We want to make sure this is a smooth transition for you, your staff, and your customers.
As we move products into the new packaging, we will be reviewing each formula to see if there are opportunities for improvement. We want to make sure our new SKUs contain up-to-date ingredients and meet market expectations. For example, our Bones + K2 product has been reformulated to include plant-based calcium from seaweed (Aquamin™) and our Inflameze now contains CurcuWIN™, a clinically-studied, more bioavailable form of curcumin.
Who can I talk to if I need more information?
If you have questions or concerns on the new packaging or broker network, please contact:
Jody Rubesam, Account Manager
firstname.lastname@example.org or (971) 239-5281
Tina Mori, VP of Sales
email@example.com or (971) 239-1227