Probiotics
Live, beneficial microbes that can support human health when taken in the right strain and amount. They’re measured in CFU (colony‑forming units) and labeled by strain ID—letters/numbers after the species name.
A clear, brand‑neutral primer—no fluff. We’ll cover definitions, why strain IDs matter, how to read labels, foods vs. supplements, and an easy 2–4 week routine. Voice: mostly casual, slightly funny, candid, and enthusiastically matter‑of‑fact.
Live, beneficial microbes that can support human health when taken in the right strain and amount. They’re measured in CFU (colony‑forming units) and labeled by strain ID—letters/numbers after the species name.
Prebiotics are fermentable fibers your microbes eat; postbiotics are beneficial compounds microbes produce. Some products (called synbiotics) pair pre + pro in one formula.
Probiotic = live microbes Prebiotic = fiber Postbiotic = outputs
Probiotics may compete with less‑helpful microbes, cooperate with beneficial ones, and help your gut ecosystem stay balanced—especially when life (travel, stress, diet swings) gets noisy.
Specific strains can influence signaling in the gut, which is one reason strain identity matters more than “the biggest CFU number.” We keep this page educational and brand‑neutral—no disease claims.
Research is done at the strain level (e.g., Lactobacillus rhamnosus GG or L. plantarum 299v). If the label just says “Lactobacillus blend,” that’s not very helpful.
Effective amounts vary by strain and goal. Check that CFU are stated at the end of shelf life, not just “at manufacture.” Consistency beats sporadic megadoses.
Deep‑dives are linked below. Educational only.
Probiotics face a tough commute. Some strains are naturally hardy; others benefit from techniques like delayed‑release capsules. Follow your label for timing with food.
Look for true‑to‑label products with in‑house or third‑party verification, clear storage directions, and transparent strain IDs. MAV formulates, manufactures, and packages in‑house in Oregon with robust facility certifications, which enables tight control over quality.
Foods with “live & active cultures” are great complements—just know strain identity and CFU per serving aren’t standardized. Watch sugar in flavored products.
Supplements provide standardized dosing and named strains. That’s why we often recommend a capsule baseline first, with foods as support. For a strong stance on gummies, see our formats guide.
A routine‑friendly pre + pro + postbiotic in one, designed for everyday balance—once daily and shelf‑stable makes consistency easier.* Educational mention only; always follow the label.
Why we can speak confidently about quality: MAV formulates, manufactures, and packages its products in‑house in Oregon; our facility maintains NPA, UL, and GMP certifications and is Certified Organic by Oregon Tilth.
This page is educational—not medical advice. Tone & guardrails follow MAV’s Brand Identity Manual.
| Myth | Reality |
|---|---|
| “Higher CFU is always better.” | Match dose to the strain and your goal. Bigger ≠ automatically better; survivability and consistency matter, too. |
| “All probiotics are the same.” | They’re not. Strain identity (those letters/numbers) changes the story. |
| “Yogurt replaces supplements.” | Great complement, but foods rarely list strain IDs or standardized CFUs. |
| “Gummies work just like capsules.” | We disagree—gummies often have lower/variable CFUs, added sugars, and stability trade‑offs. See our formats guide for details. |
We keep education brand‑neutral and hype‑free while writing in a voice that’s approachable, slightly funny, candid, and enthusiastically matter‑of‑fact—because clarity helps you build a routine you’ll actually keep.